Guides
The playbook, by the page.
Focused, practical guides built from what actually works for our clients. Pick one, put it to work this week.
Hook of the moment
These two sunscreens look identical. One behaves completely differently when you sweat.
Ready-to-film hooks across every guide, each one tested against what's working now.
Industries in the 300 Viral Hooks series, from med spas to realtors.
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Start with 30 hooks, on us.
Ten of each hook type, with examples. Sent straight to your inbox.
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Playbook · Any niche
The Yap Playbook
Three Yap types, 90 hooks with a worked example for each, and the structure for talking videos people actually watch.
Hooks · Any niche
150 Viral Hooks
Fifty truth bomb, fifty curiosity and fifty vulnerability hooks, each with a worked example. Works in any niche.
Playbook · New creators
How to Get Started as a Professional Creator
The 2026 playbook for going pro: platform playbooks, a 90-day calendar, UGC, your first 10 brand deals, rates, contracts and The Yap Playbook.
The 300 Viral Hooks series
One system. Built for your industry.
Every guide in the series works the same way: 300 opening lines for Reels, TikTok and Shorts, organized into 12 pillars by what each video should do, researched for what's working right now, with compliance notes for your field. Read online with one-tap copy, or download the PDF.
Pick your industry
Medical Professionals & Aesthetics
Real estate
Jewelry
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