Guide · For dental practices
100 viral hooks for dentists.
The first second decides whether anyone watches the rest. These are the opening lines that stop the scroll for dental practices, organized by what patients actually care about and ready to film this week.
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What's inside
Ten angles. Ten hooks each.
Every hook is tagged with the video format it works best in, so you know exactly how to film it. Swap in your treatments, your city and your patients, and you have months of openers.
Myth busters
Correct what patients already believe. Instant "wait, what?"
Fear & comfort
Speak to dental anxiety and earn trust before the first visit.
Transformations
Reveals and before-and-afters with built-in watch time.
Insider secrets
What dentists know that patients don't.
Habits & products
Relatable, saveable, and made to be shared.
Pain & emergencies
The videos people bookmark and come back to at 11pm.
Cost & insurance
Answer the objection behind most unbooked treatment.
Kids & families
Win the parent and you win the whole household.
Behind the scenes
Personality content that makes you the dentist they already know.
Hot takes & trends
Borrow the reach of what's already trending.
Free preview
Ten hooks, on the house.
One from every category. Copy one, film it today, and see what a better first second does for your views.
"My teeth don't hurt, so they're fine." That's the most expensive sentence in dentistry.
Haven't been to the dentist in five years? Here's what I actually think when you walk in.
She hid her smile in photos for ten years. Watch her see it for the first time.
What your dentist notices in the first ten seconds of looking in your mouth.
You're probably brushing for half as long as you think. Let's test it.
Is it a dental emergency? Let's play: ER, dentist, or it can wait.
Why does a crown cost what it costs? Let me break it down.
We asked kids what they think a dentist does. The answers are gold.
Things patients say with a mouth full of cotton, translated.
Charcoal toothpaste is not the flex you think it is.
How it works
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Copy, film, post
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Questions
Who is this for?
Dentists, orthodontists, practice owners and the marketing people behind them who want more reach from short-form video on Instagram, TikTok and YouTube Shorts. You don't need to be a natural on camera. The hook does the heavy lifting.
Can I use these hooks in ads and for my practice's accounts?
Yes. Use them word for word or rewrite them for your practice, organically or in paid ads. Please don't resell or republish the guide itself.
How do I get back in later?
Go to newtwelve.com/account and enter the email you used at checkout. We'll send you a fresh sign-in link.
Can my team use it?
Yes, share the PDF with the people who help run your practice's social media.
Something not working?
Email info@newtwelve.com and a real person will sort it out.