Case studies
Selected work.
Creators, brands, and products we've helped grow, documented with real numbers.
01 / CREATOR
Jessi Malay
Full content production · strategy · campaign production
Jessi Malay is one of the original fashion-and-lifestyle creators, with 717K followers and over a decade at the top of a feed that reinvents itself every six months. We produce every piece of her content.
That means strategy, shooting, editing, and publishing across family, home, and style, plus full production on her brand campaigns. When a partner books Jessi, they're booking a newtwelve production: hooks engineered, formats tested, delivery on schedule.
Recent sponsored campaigns we produced for Jessi's brand partnerships, including Macy's, Ashley Furniture, Meta, Amazon, Clinique, L'Oréal, The Home Depot, Walmart, Genesis and many more. Native to her feed, on-brief for the brand.
"One reel. 15.7 million views. All organic."
— newtwelve
02 / BRAND
Haven Namai
Brand imagery · product photography · e-commerce visuals
A creator-led luxury candle brand born from Jessi's audience, hand-poured in Los Angeles, covered by Glossy, and built on imagery that had to feel as considered as the product itself.
We produce 100% of the brand's visuals: product photography, lifestyle campaigns, seasonal drops, and the full e-commerce catalog. Warm stone, soft shadow, quiet luxury: a visual language consistent from the product page to the feed.
This is the full loop we believe in: audience first, product second, content as the bridge. We've helped carry it end to end.
"Proof that a creator's audience can become a brand when the content carries the same taste."
— newtwelve
03 / LOCAL BUSINESS
Straightly Orthodontics
Strategy · content creation · page management
A South Florida orthodontics practice with 23 years of clinical excellence and Top Diamond Invisalign status, competing in a feed that doesn't care about credentials unless you make it care.
We run the page end to end: a strategy built on educational authority plus personality-driven formats. Myth-busting clinical shorts sit next to office humor, and the mix works. One reel we produced hit 5.8M views and 386K likes; another crossed 978K. For a local practice, that's not reach. That's a patient pipeline.
The page now attracts partnerships of its own, including content featuring an NFL athlete starting his Invisalign journey in the chair.
"A neighborhood practice with the reach of a national brand, on an organic budget."
— newtwelve
Filme · Analog Photo Editor · 4.6★ App Store
04 / DIGITAL PRODUCT
Filme App
Our own product · full app development · content launch
Sometimes the brief isn't a feed. It's a product. Filme, an analog photo editor with real film textures, light leaks, and frames, was carried from concept to the App Store by our digital development team, end to end. Filme is built and owned by newtwelve (JAG Media Group LLC).
Product design, engineering, and shipping, all in-house. Then we launched it the only way we know how: like content. A creator-led, platform-native launch engine drove awareness and installs instead of a paid-media firehose.
The result: over 100,000 downloads, and proof that the same team that wins the feed can build and ship the product behind it.
"An agency that ships software launches apps differently: like content."
— newtwelve
Metrics shown are from real client campaigns, current as of August 2026, and reflect results specific to each engagement; outcomes vary with niche, budget, and timing. All third-party brand names and trademarks are the property of their respective owners. Their appearance reflects campaign work produced for our clients and does not imply sponsorship or endorsement of newtwelve by those companies.