Guide · Any niche
150 viral hooks for any niche.
Fifty truth bomb hooks, fifty curiosity hooks and fifty vulnerability hooks. Every one is a fill-in template that works in any niche, with a worked example so you can see exactly how to use it.
Read online + PDF download · Already bought? Sign in
What's inside
Three hook types. Three jobs.
Truth bombs earn comments. Curiosity earns watch time. Vulnerability earns followers. Use all three every week and your content does all three jobs.
The Truth Bomb Hook
Challenge what they believe.
The Curiosity Hook
Open a gap they need closed.
The Vulnerability Hook
Give them something real.
Free preview
Twelve hooks, on the house.
One from every pillar. Copy one, film it today, and see what a better first second does for your views.
The expensive part of [shortcut] is everything you have to redo.
The step of [process] you keep skipping is the one you keep paying for.
"[Common advice]" sounds simple because someone edited out the hard part.
You're comparing your everyday [result] to someone else's best take.
These [options] look identical. One behaves completely differently when [condition].
I covered the labels before comparing these [products]. My favorite changed.
I stopped [habit] and [result] stayed exactly the same. So what was doing the work?
I tested [popular claim] under the conditions that should make it easiest to prove.
I was giving advice on [topic] while quietly struggling with the exact same thing.
I called it research. Mostly, I was scared to start [project].
I thought [milestone] would make me feel qualified. I hit it and still hesitated.
[Routine task] still makes me nervous. I've just gotten better at hiding it.
How it works
Check out in a minute
Secure checkout through Stripe by card, Apple Pay or Google Pay. Your receipt arrives by email.
Start reading instantly
You land right in the guide after paying. To come back later, we email a sign-in link. No password to remember.
Copy, film, post
Search all 150, filter by pillar, copy any hook in one tap, or download the PDF for your team.
Questions
Who is this for?
Creators, coaches, founders, small businesses and anyone making short-form video in any niche. Every hook is a template, so it works whether you post about skincare, real estate, food, fitness, finance or your own business.
How is it different from The Yap Playbook?
The Yap Playbook is about talking-to-camera videos: three Yap types, 90 hooks and how to structure the whole video. This guide is just hooks, 150 of them, built for any format: talking videos, tests, reveals, voiceovers and text posts. They work well together.
What's in each hook?
The template with brackets to fill in, the format it suits, and a worked example showing it filled in for a real niche. Copy any hook with one tap in the online reader.
Can my team use it?
Yes. Share the PDF with the people who help run your content. Please don't resell or republish the guide itself.
Something not working?
Email [email protected] and a real person will sort it out.