Price the video first, then price everything the brand wants on top of it as separate lines: rush delivery, extra revisions, paid-ad rights and exclusivity. Bundling them into one number is how creators end up doing a $3,000 job for a $1,000 fee.
If you haven't set the base fee yet, start with how much to charge a brand for a sponsored post. This post picks up where that one stops: the brand said yes to your rate and then asked for more.
A note before the numbers: every dollar figure below is our own rule-of-thumb example on a made-up $1,000 base fee. It is not an industry standard, a published rate card or market data. Change the percentages to fit your niche, your audience and how much you want the deal.
How do you put a number on each add-on?
Think of the base fee as one Reel or TikTok, posted on your account, with two rounds of edits, delivered on a normal timeline. Anything past that is an add-on, and each one gets its own price.
Rush delivery is the easiest. If the brand wants the video in 3 days instead of your usual 10, we'd add 25% of the base. On $1,000 that's $250. You're moving other work around, so it should cost them something.
Extra revisions work best as a flat dollar figure, because a revision costs you the same time whatever the deal size. In our example, two rounds are included and each round after that is $75. A brand that asks for a fourth round pays $75, and suddenly feedback gets more focused.
Paid-ad rights are where the money is. This is when the brand runs your video as an ad, through whitelisting, Spark Ads or partnership ads. They're using your face and voice to sell, and the longer they run it, the more it's worth. In our example: 30 days is +30% ($300), 60 days is +50% ($500), 90 days is +75% ($750). Anything over 90 days we'd quote separately. And we'd never give these rights away "forever" inside the base fee.
Exclusivity means you can't work with competing brands for a stretch. Price it by how wide the category is and how long it lasts. In our example, blocking one named competitor for 30 days is +15% ($150). Blocking the entire category (every skincare brand, say) for 90 days is +40% ($400). Wider and longer costs more, because you're turning down real work.
Here's the full quote for a brand that wants everything: $1,000 base, plus rush ($250), 30 days of whitelisting ($300), one named competitor blocked for 30 days ($150) and one extra revision ($75). That's $1,775, and every line is something they can say yes or no to.
What does this look like in a real conversation?
Say a skincare brand writes: "We love your rate. Can we get the Reel in 3 days, and can we run it as a whitelisted ad for a month?"
Here's the reply we'd send, using the example numbers above:
Happy to do both. My $1,000 base covers one Reel on my account with two edit rounds on a standard timeline. A 3 day turnaround adds $250. Whitelisting for 30 days adds $300. Total is $1,550. If you'd like to run it longer, 60 days is $500 and 90 days is $750 for the rights line. I can send the agreement today if that works.
Notice what it doesn't do. It doesn't apologize, and it doesn't ask permission to charge. It restates what the base includes, prices the two extras and offers the next step up so they can choose. A brand that planned to pay for rights will usually say yes. One that didn't will tell you, and then you can negotiate the duration instead of the whole deal.
What should you refuse to bundle?
Our opinion: never fold paid-ad rights or exclusivity into the base fee to close a deal faster. Those two lines are where a brand gets the most value from you, and once they're free they're hard to charge for next time. If a brand truly can't pay for them, shorten the term (15 days of whitelisting, not 90) instead of dropping the line.
Get every add-on in writing, with dates. "Whitelisting" with no end date means whatever the brand decides it means.
Does the FTC rule change your quote?
Not the price, but it changes the work. The FTC's Disclosures 101 for Social Media Influencers says you need to disclose a material connection to a brand, and the disclosure should be hard to miss. In a video, it belongs in the video itself, not only in the caption. Simple words like "ad" or "sponsored" are generally enough. Build a clear on-screen label into every sponsored Reel or TikTok.
What should you do this week?
Open your last brand quote and rebuild it as line items. Write your own rule-of-thumb percentages for rush, rights and exclusivity before the next brand asks, so you aren't inventing them on the spot. Then put the quote in this shape:
- Base fee: one video, two revision rounds, standard timeline
- Rush delivery: percent of base
- Extra revision rounds: flat dollar figure each
- Paid-ad rights: price by number of days, with start and end dates
- Exclusivity: price by category width and length
- Total, payment terms and the date the quote expires
Your media kit should carry your base rate and say that add-ons are quoted separately, so brands see it before they ask. Our media kit checklist covers what to include.
To land the deals in the first place, you need hooks that stop the scroll. Grab the free 30 hooks on our guides page. And if you're building this into a full-time business, the Full Time Creator playbook ($97) walks through the whole path.