A good media kit is one page that tells a brand who your audience is, what you make, and how to hire you. Keep it to that. Brand managers skim, so the first screen has to do most of the work.

Here's what belongs on it, where to get the numbers, and what to leave out.

What should a creator media kit include?

Start with the things a brand needs to say yes, in this order. Put the strongest proof at the top, not buried on page three.

  • Who you are in one line: your niche, your city, and the kind of brand you work with.
  • Audience numbers: followers, average Reel views, and where your viewers live, from your own Insights.
  • Audience breakdown: age range, gender split, top cities.
  • Two or three best posts: with the result next to each, such as views or saves.
  • Past work: brand names only if you have permission to list them.
  • Services and rates: or a line that says rates are sent on request.
  • Contact: one email and one link, nothing else.

Anything beyond that is decoration. A long bio, six fonts and a photo collage won't close a deal.

Which Instagram Insights numbers should you pull?

Use real numbers from a defined window, and say which window. Instagram's Help Center says you can view insights for a preset timeframe or a custom one within the past 90 days. The presets it lists are the last 7 days, last 14 days, last 30 days, previous month and last 90 days.

Our opinion: use the 90-day view for your media kit. A single viral week makes you look bigger than you are, and a brand that checks later will notice. Ninety days shows what a brand can actually expect.

Screenshot the audience and reach screens, then write the numbers on the page with the date range beside them. Something like "Average Reel views, last 90 days: [your number]." Never round up. If a number is weak, lead with a stronger one, like saves or shares on your best post, and keep every figure true.

One thing we can't tell you is which account types see which Insights screens. Instagram's own help pages describe the requirements differently, so check what your app shows you rather than assuming.

How do you show your rates without underpricing yourself?

Two options work. List a starting price per deliverable, or write "Rates sent on request." We lean toward the second for newer creators, because a posted number anchors the whole conversation and you can't take it back.

If you do list prices, price the usage separately. A Reel the brand runs as an ad is worth more than a Reel on your feed alone. Say so on the page.

What does a local creator media kit look like?

Here's an illustration of the top section for a Miami food creator. It uses placeholders, so swap in your own figures.

[Name]. Miami food and restaurant Reels. Average Reel views, last 90 days: [number]. Top viewer cities: [city], [city], [city]. Best post: [dish name] at [restaurant], [number] saves. Open to: restaurant openings, tasting menus, delivery apps. Contact: [email].

Notice what it does. It says where you are, which is the thing a local business cares about most. A restaurant in Wynwood wants someone whose viewers actually live within driving distance, and your city breakdown proves that.

How do you handle sponsored post disclosures?

Put a short line in the kit saying you disclose paid partnerships clearly. Brands like seeing it, and it protects both sides. The FTC's Disclosures 101 for Social Media Influencers is the page to read. It says to place a disclosure so it's hard to miss, and it warns that disclosures are likely to be missed if they appear only on a profile page, at the end of a post or video, or anywhere that requires a person to click MORE.

So a line in your bio doesn't count, and neither does a disclosure hidden behind "more" in the caption. Say it early, say it plainly, and put it in the video itself when you can.

What to do this week

Do this in one sitting today. Open Insights and set the timeframe to the last 90 days. Screenshot your reach and audience screens. Write the seven items above into one page in a tool you already use, like Canva or Google Docs. Add your best post and its result. Export it as a PDF, name the file with your name and "media kit," and send it to one brand you'd like to work with before you close the laptop.

If you want help with the part brands care about most, which is what you post, our $97 playbook for professional creators covers pitching, pricing and building a business around your content. For a cheaper start on the content itself, 150 Viral Hooks is $14.99. Not ready to buy? Grab the free 30 hooks on our guides page and we'll send them to your inbox.

Brands also look at your reach more than your follower count these days. We wrote about why in views are the new follower count, and it's worth reading before you decide which numbers go at the top of your kit.

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